TURN YOUR BIG IDEA INTO A 5 - 6-FIGURE LAUNCH IN JUST 30 DAYS.
Ready to launch your community or program but have no idea what to write or just want to stay in your zone of genius?
Get perfectly crafted messages in front of your audience at precisely the right moment without spending endless hours staring at a blank screen wondering what to write.
DON’T HAVE ANOTHER FAILED LAUNCH…
Currently have a program, course, or online product you want to launch but just aren't sure what to write to do it justice?
You know what you want to say, but you just don’t have the expertise to turn an interested audience into pull-out-the-credit-card customers.
And let’s be honest, you don’t have the time to spend hours upon hours writing endless words for your sales page, landing page, emails, and ads.
It’s not your skillset is it…
It takes planning.
How often do you email your list?
How many do you send?
Do you just post it on social media?
How do you make sure it gives you a better chance of people buying it?
Let’s be honest…
That’s not your skill set.
You want to be able to focus on the delivery of the program.
To make sure you have everything nailed down to create the best experience for your audience.
You need to be focused on other parts of the business to make sure you’re ready to launch and stay in your zone of genius.
Let me show you how…
Hear from past lightspeed launchers
Projects: Ongoing email marketing community support, full program launches, in-person event launches, and 5-day challenge launches.
Outcome: A thriving, growing & engaged community, a 6-figure launch, over 1000 sign-ups for the 5-day challenge, and successful events resulting in record-breaking revenue months.
Project: Launch a new online community via email marketing, and social media. Included in this package was a sales page optimisation.
Outcome: Hit 30+ sign-ups achieving the goal for the first cohort of members. Revenue valuation - £32,670.
John helped me with my email campaign when I launched Lawscape. As usual, I’d left everything to the 11th hour before realising I needed help, but John stepped in to give me a plan of action that he could help execute. As a result, the launch was a huge success. Definitely recommend.
Projects: Ongoing email marketing community support, full program launches, in-person event launches, and 5-day challenge launches.
Outcome: A thriving, growing & engaged community, a 6-figure launch, over 1000 sign-ups for the 5-day challenge, and successful events resulting in record-breaking revenue months.
Projects: Launch a new online 12-week program via email marketing, welcome emails and weekly emails to members to inform and keep up to date with what’s happening each week.
Outcome: A successful multi-5-figure launch and an evergreen email sequence to be used time and time again.
Be ready to LAUNCH IN 30 DAYS.
I’ve witnessed entrepreneurs around the world rush their launch just to get it out there, without considering any form of strategy other than ‘spray & pray’.
I’ve seen coaches sporadically email their audience without understanding their audience's current emotions, what matters to them and what they can say that would make them consider signing up or clicking ‘buy now’.
Sound familiar?
Stay stress free this launch
Understanding marketing trends, what your competitors are doing, and knowing the right psychological triggers for your specific audience to make them realize your products or services are the ones they need aren’t your area of expertise.
It’s mine.
From writing for PGA golfers to multiple 6 figure program and event launches with Emmy Award winners, I’ve documented everything that worked, and everything that didn't, to curate proven frameworks, tools, and processes to ensure your launch is as successful as possible, all while you stay stress-free and in your zone of genius.
No more worrying if you’re doing it right.
You’ll have concisely written copy for your entire launch sequence, from emails to social media posts and the holy grail… Your sales page.
No longer will you have to worry about creating a launch strategy.
The time has gone where you’re up until midnight, worrying if you're doing it right.
I’ll create everything you need to take the pressure off your shoulders, all you have to do is show up and talk.
Oh, and the best part?
You’ll have it all ready to go In just 30 days.
Just imagine…
Your days of worrying about what to write, how to write, or how to launch will be a thing of the past.
You’ve hit your launch goals, your message resonates with those you care about most, and you're finally feeling like you’re making a real impact on people’s lives.
No more will your dreams and goals slip away like sand through your hands.
No longer will you have late-night panic attacks, wondering if anyone will even read your sales page, sign up to your email list or attend that webinar.
It’s time you realized that your one idea, one dream, or one vision will change the world, and over the next 30 days, we’re going to do just that.
Welcome aboard, I’ll be your launch captain today!
Lovely to see you here!
I’m John, the orange hoody-wearing, word-slinging launch extraordinaire who writes everything you need for a successful launch, making your dream clients feel seen & heard.
When used correctly, the ‘right’ words can captivate the mind, and create memories and thoughts that last a lifetime. As I grew up, I soon realized that there are simply not enough great storytellers left, especially in the online world.
Businesses were just listing what they sold and simply saying ‘buy now’ and expecting the world to fall at their feet. There was no connection. No meaning. No strategy.
So I decided to do something about it.
I knew that if I was to change lives through words, I needed to know how the best did it. I needed them to teach me the same methods they used to not only entice an audience to engage with content and become loyal fans, but go from loyal fans to loyal paying customers.
So that’s exactly what I did, I went straight to the best.
Trained by none other than Forbes smashing, copywriting extraordinaire, and overall marketing genius Alex Cattoni, I don't play around.
I’ve been taught by some of the greatest marketing minds of a generation, learning the same methods that have gone on to create 7-8 figure online businesses.
I took everything I had learned and wrote for multiple 5 & 6-figure launches for Coaches, entrepreneurs, and Emmy Award winners, and turned it into the perfect launch method.
Are you ready to go at Lightspeed?
The time to launch is now
You’ve seen countless ‘copy & paste’, easy-to-complete templates that promise the world.
“Simply add words here”, “Your offer here” and voila, you’re ready to launch your program and generate millions of dollars.
Now we know there are benefits to following the proven frameworks and structures when it comes to writing copy.
But there is no quick fix when it comes to writing the words to best represent your product, program, or services.
These templates don’t support you to build excitement and anticipation with your dream clients.
You know as well as I do… You deserve better.
You haven't worked this hard to just grab a load of generic, carbon-copy templates to rush out a launch just for the sake of it.
With over two billion people alone in 2020 purchasing goods or services online, it’s never been more important to capture attention and clearly articulate your business's values, mission, and offer.
You need to use the latest marketing and copywriting methods while utilizing the right strategies to ensure those perfectly crafted messages get in front of your audience at precisely the right moment.
When launching (or relaunching) your latest program, or course, it can take a huge amount of time, effort, preparation, and planning to write and execute successfully.
You either spend endless hours staring at a blank screen, lost where to start, desperately searching ‘how to write copy for a launch’ online, or overwhelmed at the sheer volume of content needed, and you just need support from an expert to ensure your message really hits home with your dream clients.
This is exactly why I created…
The Lightspeed Launch Method!
Designed to help you take your big idea, support you if you’re unsure where or how to start when it comes to writing achieve a 5-6 figure launch in just 30 days.
During our time together, you’ll be given everything you could possibly need to launch your next program, product, or online course.
We’ll work together and establish your launch structure and outline, capture your offer effectively and write in such a way that your ideal audience knows there’s no other solution out there for their problem but yours.
But don't worry, our time together won’t be just a few calls and off you go. This isn’t a smash-and-grab, here’s-your-templates-and-good-luck kinda deal.
Bloody hell… There’s more of them here!
Honestly i’ll have a word with security 😎
John's copywriting skills are unparalleled.
Not only can he put words together the perfectly speak to my community, but he's also proven his authority and expertise by helping my clients pull of 5-figure launches using his email sequences, landing page copy and social media posts.
Highly suggest reaching out if you need help with writing conversion copy.
I’ve worked with copywriters before but this is the first time i’ve found one that ticks all the boxes. I’ve always struggled writing and the one thing I love about working with John is he writes everything EXACTLY as I speak.
John was such a pleasure to work with. He took the time to understand my story and who I am. This translated beautifully into our work together.
I can’t Recommend John enough, his honesty and professionalism shine through his work.
I couldn't be more impressed with John. He delivers top-quality work in a timely manner but more importantly, he's a delight to work with.
He does an excellent job of simplifying complex directions in order to produce simple, concise copy that converts.
I highly recommend working with John.
I genuinely care about your success.
I want you to succeed just as much as I would if it was my own business.
You have something special that can change lives, and I’m here to make sure that happens.
If you’re ready to launch the right way, with proven sales and copywriting techniques, then strap yourself in, look up to the sky, and click the button below.
It’s time to launch at Lightspeed.
LIGHTSPEED LAUNCH IS FOR YOU IF:
You have a program, product, or membership ready to go but don’t have the expertise to write words that turn your audience into raving sign-ups.
You want to use the latest marketing and copywriting methods while utilizing the right strategies to ensure those perfectly crafted messages get in front of your audience at precisely the right moment.
You know what you want to say, but you just don’t have the expertise to turn an interested audience into pull-out-the-credit-card customers.
You’re tired or don’t have the time to spend endless hours staring at a blank screen, lost where to start, desperately searching ‘how to write copy for a launch’ online.
You’re feeling overwhelmed at the sheer volume of content needed, and you just need support from an expert to ensure your message really hits home with your dream clients.
You need support if you’re unsure where or how to start when it comes to writing the words to achieve a 5-6 figure launch in just 30 days.
You want to stay in your ‘zone of genius’ that can help your business grow, rather than struggle to write copy.
You don’t want to use generic, carbon-copy templates to rush out a launch - You want it done right.
LIGHTSPEED LAUNCH IS not FOR YOU IF:
You think it’s a guaranteed 6 figure launch.
You’re not interested in making a real impact on people’s lives and it’s just a ‘quick-buck’.
You aren’t interested in engaging on calls or being responsive when work is submitted.
You don’t really have a program or service to launch, but hope to pull it together here.
WHAT’S INCLUDED IN A LIGHTSPEED LAUNCH?
-
A 2-part, 120-minute Launch Masterplan session, where we’ll establish everything from your brand voice to your ideal client, talk through the plan and dates for each asset to go out while perfecting your offer, and map out the best launch strategy for your service or offer.
-
With our master plan designed, you’ll be provided with your Lightspeed Launch Map, so you can see step-by-step how each element forms part of the bigger picture.
-
This document will be the perfect way to monitor and track when each piece of content needs to be published, so all you have to do is schedule them, and tick it off when complete!
-
Depending on your Launch method, You’ll have the option for a full opt-in landing page that will have your dream clients begging to join your email or waiting list!
-
With your audience engaged, we now move into the launch phase copy.
Here we’ll have a 6/7 sales email sequence to really showcase your offer, why they need it and how it will change their life.
Using the latest email marketing and copywriting methods, these emails will be the perfect formula for a successful launch.
-
As we prepare for take-off, you’ll have social media posts that will align with your email campaign for your chosen platform, to show your audience and the rest of the world what you offer.
-
They’ve opened your emails, responded to your social media post, and now want to know everything and anything about your offer.
Here’s where your sales page comes in.
Also known as ‘the money page’, here is where we’ll really keep your audience hooked so by the time they get to the end of the page, they can't wait to fill out their payment details.
-
Although you’ll have everything included in just 30 days, you’ll also have direct access to me for 5 working days after.
This can be for any final amendments or tweaks, or simply to help answer any last-minute concerns and queries.
THE LIGHTSPEED GUARANTEE
During the next 30 days, you’ll get your hands on the very same methods and tools I used to have several successful 5 & 6-figure launches with Emmy-Award-winning coaches!
I’ve taken all of the lessons, failures, and successes to create this unique 30-day offer, meaning instead of you having to pull your hair out worrying if people even read what you write, burning yourself out with overwhelm from staying up until midnight trying to write anything that you think your audience will read, you’ll get complete peace of mind in the knowledge this is all being taken care of.
And the results?
You get to take your time back to focus on business delivery rather than writing & marketing.
By using the help of an expert, your dream clients read through your emails, your social media post and your sales page immediately convinced that you're the right choice for their money.
There are a couple of things you need to know though…
First off, this is ONLY for those who already have a program, product, or service ready to launch.
This isn’t for those who have an idea but don’t have anything to offer yet.
But don’t worry if you’re unsure if this applies to you.
When you click the ‘Apply For Lightspeed Launch’ button at the bottom of the page, you’ll need to submit a quick form that comes through to me, so we can chat and make sure we’re the right fit for each other.
Secondly…
There are no empty promises or false hopes here…
I can’t promise you a million pounds, the yacht you want to buy, or a completely hands-off approach.
In order to keep this on track in 30 days, you’ll need to be engaged in our calls, and responsive to reviews or amendment requests.
But what I can promise you is proven methods applied to your message, frameworks that have helped coaches have 6 figure launches, and belief and commitment level to your success that you would only usually see when looking in the mirror.
START NOW TO SAVE over £4,185!
The Lightspeed Launch Method's mission is to help you create transformation for thousands around the world.
But here's the thing…
High-level copywriting can be costly.
A sales page could cost upwards of £2500 alone, without anything else to support it, and that all depends on a multitude of factors.
No brand strategy sessions.
No emails.
No landing pages.
No social media posts.
No launch planner or onward support.
Nothing.
With all of the above, you could be looking at anything upwards of £8,145 plus!
I know right….
That’s why we created a simple price point for everything on offer.
For a Lightspeed Launch, you’ll only pay a one-off fee of £4,500!
DON’T MISS THE PERFECT TIME TO LAUNCH.
Try to rush it with only a few weeks to go leaving you with a mountain to climb to complete everything needed in time, and no time to build enough authority with your audience for them to trust you and buy.
You would usually be looking at around 6 - 8 weeks to build out all of the launch copy assets needed.
IN JUST 30 DAYS, YOU WILL:
🚀 Have a clear plan to launch your program, course, or product.
🔥 Have proven methods to generate excitement and interest in your launch.
✌🏻 Have peace of mind knowing everything is being dealt with by experts, and no stone is left unturned.
🤩 Have every piece of copywriting asset needed for a full launch including:
- Lightspeed Launch Strategy Session - (£500 Value)
- The Lightspeed Launch Method Map - (£200 Value)
- The Lightspeed Launch Method Tracker - (£150 Value)
- Landing Page - (£500 Value)
- Lightspeed Sales Email Sequence - (£1650 Value)
- Social posts - (£350 Value)
- Lightspeed Sales Page - Starting from (£2500 Value)
- Welcome The New Recruits Emails - (£275 Value)
- 5-day Follow-Up Lightspeed Support - (£900 Value)
Get ready to launch at lightspeed
£4,500
Chill, no payment details are taken here, this takes you to a short form to fill out. This tells me 2 things. First, you’re serious about working together. Second, I can see if lightspeed is the right fit for what you need.the q’s to your a’s
-
All of the assets will be uploaded into a shared google drive folder. You’ll be updated as soon as they’re ready for your review!
-
In order to get all the epic goodies to you in such a short space of time, I need to stay in my writing zone of genius.
I do however have an awesome network of people that can support this.
-
Unfortunately, there is a no-refund policy from the time we agree to work together. Due to the nature of our work, and the time that will be committed to your launch this will not be possible.
-
Listen…
I would love to sit here and promise you the world… But I can’t.
Launches can be complex, and there can be multiple factors as to why people don’t hit their goals in terms of money.
One thing that is clear is you have simply a puncher’s chance at resonating with your ideal audience, landing sales, and having a successful launch with exceptional copy.
Fortunately for you, that’s where I come in.
I’ve built the Lightspeed Launch Method to give you the best chance possible from a communication perspective of achieving the best launch possible, all from writing and being a part of multiple 6 figure launches with entrepreneurs and Emmy award winners.
-
We’ll hop on an exploration call first, nothing heavy, around 30 minutes tops. If we’re a match, then you’ll be sent to a private payment page. As soon as payment is received, you’ll be sent a contract to sign, and a series of date options for our launch planning calls.
From here we’ll agree to either weekly or 2 weekly calls, or we can simply communicate over another platform like slack or WhatsApp.
The goal here is to make this experience as smooth as possible, so it’s pretty flexible.
-
The short answer is no.
Although I will help you create the strategy for the most effective sales funnel, the management of the schedule and your overall launch sits with you and your team.