The Lightspeed Laboratory
An intimate, interactive Q & A style workshop where we’ll collaboratively cure your confusion when it comes to your copy or messaging, map out any strategy issues you’re facing and get down and dirty to overcome your marketing struggles.
Welcome to my Laboratory…
The floor is yours.
*Only 5 spots available
Wanna run a promo or launch your latest offer but have no clue
where to start, what to write
or WTF you’re doing?!
Talk to me…
Currently have a program, course, online product or promo you want to launch but just aren't sure what to write to do it justice?
You sort of know what you want to say, but you just don’t have the expertise to turn an interested audience into pull-out-the-credit-card customers.
You don’t know how to plan a launch effectively. You don't know how often to send an email or when you’re supposed to post about it on socials to build excitement.
Waiting list, what’s that? How do I use that properly?
Ooh did that hit you in the feels? My bad.
what if I told you I could show you this 👇🏻
How to establish what launch method suits you, whether you’re launching a new offer, a new course, your community or running a promo - psst you’ve missed black Friday. #sorrynotsorry.
Get a sales page structure, outline and guidance so that when people come to your page, they don’t want to leave without buying from you.
What you need to write to create a captivating sales email campaign. How to use the content you already have to piece together your launch campaign masterpiece.
That Spray & Pray Method Ends Once And For All.
Shall we be straight for a minute?
Strategy can feel like a scary word, I mean, it bloody terrifies me and I’m the one about to teach you!
Jokes.
But in all honesty, the word can feel overwhelming, giving us the ‘dear-in-headlights' kinda feel.
We’re stuck in a state of launch paralysis, not moving forward and taking action, but left worrying we’ll either not launch in time, or not launch at all!
I’m telling you now. You’re not alone.
I’ve witnessed entrepreneurs around the world rush their launch just to get it out there, without considering any form of strategy other than ‘spray & pray’.
They jumble a bunch of words together, say a few things that you get in their course like, “You get 5 1-1 calls with me”, chuck in some fake scarcity like, “Be quick, limited time only”, bung a price at the bottom and call it a ‘sales page’.
I’ve seen coaches, course creators and entrepreneurs sporadically email their audience without understanding their audience's current emotions, what matters to them and what they need to say that would make them consider signing up or clicking ‘buy now’.
No strategy or plan.
No connection or consideration for their audience.
No love or attention to the finer details for the timings of their message or offer.
Until now...
Hey, John here.
Just like you, I want to make as big an impact on lives around the world as possible, and for me, that’s through writing. I know how powerful storytelling Is, I mean, it’s literally been around since the dawn of time.
But there was one thing that really irked me:
Businesses were just listing what they sold and simply saying ‘buy now’ and expecting the world to fall at their feet.
They had the most amazing product, digital course or community they were getting ready to get out into the world, but the thought of writing all that copy for the launch just filled them with DREAD.
They had never written a proper sales page or email sequences before, they never had the time to learn, and they know that it was holding them back from earning ££££ selling their new THING.
I knew that if I was going to really make a difference and help them, I needed to know how the best did it.
I needed them to teach me the same methods they used to not only entice an audience to engage with content and become loyal fans, but go from loyal fans to loyal paying customers.
So that’s exactly what I did, I went straight to the best.
Trained by the greatest marketing minds of this generation, I've taken everything I've learned to go on and write multiple 5 & 6-figure launches for Coaches, entrepreneurs, and Emmy Award winners - yeah, legit Emmys.
Your Launch Captain
I’ve had years of:
🚀 Planning, writing, and delivering multiple 5 & 6-figure launches
🧡 Curating weekly emails for thought leaders with global audiences
🤩 Creating ongoing content for some of the biggest communities of entrepreneurs on the planet
What Others Have To Say:
Hit 30+ sign-ups achieving the goal for the first cohort of members. Revenue valuation - £32,670.
“John helped me with my email campaign when I launched Lawscape. As usual, I’d left everything to the 11th hour before realising I needed help, but John stepped in to give me a plan of action that he could help execute. As a result, the launch was a huge success. Definitely recommend.”
What Others Have To Say:
Your Launch in
3…2…1. 🚀
It doesn’t matter whether you’re running a simple promo campaign, launching a brand spanking new offer, launching a community/mastermind or just opening the doors to your next cohort for your online course, knowing what to do when is bloody scary.
You’ll either:
😐 Spend endless hours staring at a blank screen, lost where to start, desperately searching ‘how to write copy and plan a launch’ online.
OR
🥴 Send out a message the day the door opens, and add a few generic bits of copy about why you care, what your passion is, and a whole back story about growing up in a sma…. 😴 Sorry, are you still with me?
You catch my drift.
But you may not have the full-blown budget others do to hire someone to plan and write it for you.
And that’s why I’m hosting the first-ever Lightspeed launch Workshop!
Designed to help you create a crystal clear, easy-to-follow launch plan no matter the style of launch or type of offer, and learn what’s needed to write a sales page people actually want to read and emails they can’t help but open.
You’ll not only get all of my experience from writing and collaborating in multiple 5 & 6 figure launches, but you’ll get my tools and templates so you can plan your launch, write a sales page (even if you think you suck at writing), and write those all-important sales emails.
Worried you don't have a big email list?
Not to worry, there are other ways I can show you so you can still have a great launch without it.
If you’re ready to launch the right way, with proven sales and copywriting techniques, then strap yourself in, look up to the sky, and click the button below.
Get ready to learn what it takes to launch at Lightspeed. 🚀
Ready to go?
I can't wait to see you on the inside.
The Lightspeed Promise
During our time together, I’ll show you what it takes to plan your next launch, write that sales page and curate completing emails.
The methods I'll be sharing are the very same ones I used to have several successful 5 & 6-figure launches with law firms, business coaches and Emmy-Award winner coaches!
Every f**k up, success, and wtf am I doing moment has been brought together to create this simple 3 part workshop for you.
🪐 I know writing copy is hard.
🪐 I know it isn’t easy to stare at that blank screen wondering what to write.
🪐And it definitely ain’t fun dealing with the fear of having people not even read your content, staying up until midnight trying to write anything that you think your audience will read and then… nothing.
I’ll guide you every step of the way, breaking down each element and how you can do it too.
But let's get real for a minute.
🌠 I don't offer you empty promises or false hopes.
🌠 I can’t promise you a 5 or 6 figure launch. It would be bloody naive of me to say that or promise it.
🌠I can only show you what I found worked, how it can be done and how you can implement it.
(So if you’re thinking this will be the key to paying off your mortgage, let’s bring it down to earth 🌎)
There are so many elements that make a launch a success, and a failure, but what I do know is, if your copy and messaging are absolutely pants, you have zero chance of things being even remotely successful.
It’s Time To Learn How To Launch At Lightspeed 🚀
£47 - Saving £50
£97 value
When you click this button, you’ll be taken to a Calendly page where you can checkout and secure your seat.
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Yes of course!
Obviously, there is a main feature in terms of emails and marketing it that way, but with that said, this content and the principles can be used on different platforms, like social media for example.
What I would say is that it will be even more crucial to get the right launch style for you and your offer if you have a slightly smaller audience.
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No. That's the honest answer. Although there will be an element where we touch on that, this really is about planning and writing for a launch.
Again, we will cover it to a degree, but we have an hour and a bit on each topic, and I want you to walk away feeling like you can get going, rather than having an information overload.
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I don’t I’m afraid. Just because of the nature of this offer, it’s live you know? You have access to resources etc.. straight way, so it’s not available in this workshop.
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No worries! You’ll be sent access to the recording at the end of each session, so you can work back through it and go over each part whenever you like.
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During this workshop I won’t. There will be Q&A elements on each day, so absolutely bring up your scenarios, potential launches or ideas and we can work them out.
If you do want me to help write your launch, you know I offer that! So just reach out to me at John@johnmckie.com and we can chat there.
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So each session is between 60-90 minutes. This allows ample time for questions and discussions too. I know the more we get talking the more thoughts and ideas arise, and I want to allow breathing space for that to flow.
FAQs 🖖
Disclaimer - Oh hey, glad you read this far down, means I’m doing something right.
This is just a disclaimer to reiterate what i said earlier. I can’t promise you’ll get the result from your next launch that you want. You’ll be giving yourself a far better chance, there’s no question there. I’m just trying to share methods, practices and tools that could help you. Hope that’s cool.